Part of creating new services that clients want and need is to define the exact value from the perspective of for the many different people in a company that will use this new service. We use a tool developed by Strategyzer
The process we love to define the value of a new service for different customers was developed by Strategyzer. It is a Value Proposition Canvas that has two sides. One side features the new service you are creating and the other side is the customer you are trying to create value for. The value that is being created becomes clear when you find where the two sides match. When you defining value from the customers perspective you can ensure you know only understand the value the new service provides
